The Pandemic Has Fuelled Changes in Consumer Appetites towards Meat Products

Consumer appetites towards meat products have changed during the pandemic. Sales for plant-based meat alternatives have risen over the pandemic due to consumers increasing their efforts towards health and sustainability. “What Covid has done is it has enabled people to briefly give some attention to where their meat comes from,” said Pat Brown, the founder of Impossible Foods. Impossible Foods produce plant-based meat alternatives and are encouraging consumers to consider alternative protein options. “We’re not anti-animal meat. We’re just saying there are protein options you need to look at.” Furthermore,…

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