PlayStation will not be present at E3 this year either, making it the second year in which it doesn’t appear at the famous event.
The company announced that it doesn’t necessarily need to attend the event, for this is not what it has initially planned for 2020. Rather, it will be present at numerous consumer events to present the upcoming titles for both PS4 and PS5.
“After thorough evaluation, SIE has decided not to participate in E3 2020,” said a Sony Interactive Entertainment spokesperson. “We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.
“We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
Struggling to Satisfy Two Sides
PlayStation has attended to E3 in order to reveal details of its next consoles since the beginning, being present at the very first E3 in 1995 to announce the U.S. launch of the original PlayStation.
Even so, ESA, which is the organizer of the E3, has fought to satisfy all the participant members who have different visions for the show. Some members such as EA and Sony would like to see E3 become a fan celebration of games, while other publishers would want the event to remain a show focused on the industry.
The ESA has struggled to satisfy both parts by adding a handful of customer elements to the event, but it didn’t have the success it wanted.
As a response to the news of PlayStation not attending E3, an ESA spokesperson said: “E3 is a signature event celebrating the video game industry and showcasing the people, brands, and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”
