Line Friends is one of the fastest-growing global character brands in the world. They just announced a global partnership with mobile game developer Supercell.
PRNewswire revealed that the partnership aims to carry out an extensive array of collabs on Brawl Stars IP.
As you know by now, Supercell is a company based in Finland, and they develop games such as Brawl Stars, Clash of Clans, and Clans Royale.
Brawl Stars managed to become a global success, and more than 10 million people had signed up for pre-registration before it first launched back in December 2018. In half a year, it gained 100 million downloads across the world.
Official Brawl Stars merch that will reflect Line Friends’ unique approach will be revealed next month in Korea as part of this partnership.
This will happen at a pop-up store in Korea, and it will also become available at significant Line Friends retail spaces and online sale platforms.
More than that, Line Friends plans to come up with more licensing business deals that have as primary target global fans in Europe, Japan, and the US.
Boosting the level of competitiveness in the content business
One of Line Friends’ main goals is to solidify the competitiveness in the content business. The partnership mentioned above will boost the expertise of both Supercell and Line Friends, and it will enable the expansion into more extensive business areas beyond integrating products and services, according to the online publicaiton mentioned above.
“Line Friends has developed new characters including BT21 and ROY6, in an unparalleled way, by collaborating with global artists and has offered diversified contents, taking another step towards becoming a global creative studio,” Line Friends says.
“With the partnership with SUPERCELL, LINE FRIENDS will expand the company’s reach into the game industry and widen the main target from just the millennials to the Generation-Z, creating a successful character business model,” according to Line Friends
An official at Supercell also manifested their excitement for this partnership.