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Google Chrome to Start Blocking Ads That Consume Resources on Your Device – You Can Enable it Now

Google has finally decided to take action against rogue ads on Chrome, which often manifest externally by warming up your phone or laptop while browsing the web.

The rising popularity of Bitcoin and other cryptocurrencies made malicious ads increase, according to some, which slyly use your computer’s resources in order to mine Internet coins. Other ads can be weakly coded, or just unoptimized.

Shutting Down Hungry Ads

Now, Google has announced that will start blocking ads that take away your computer’s resources, and you can choose to enable the feature manually right now.

“In order to save our users’ batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad,” Chrome product manager Mashall Vale said on the Chromium blog. “When an ad reaches its limit, the ad’s frame will navigate to an error page, informing the user that the ad has used too many resources.”

When an ad utilizes either 4MB of data, 15 seconds of CPU usage within 30 seconds, or taps the CPU for 60 seconds throughout any period of time, Chrome will block it, which will make the message below appear:

An instance of blocked resource-draining ad in Chrome. [Image: Google]
The ads take a huge peal on everyone’s computer resources. According to Vale, “only 0.3 percent of ads exceed this threshold today, they account for 27 percent of network data used by ads and 28 percent of all ad CPU usage.”

Google is planning to test the new feature over the next few months. The company said it intends to shut down abusive ads by default in the stable version of a Chrome update that will roll out in late August. This will definitely offer advisers some time to get their ads under control.

If you prefer to stop these ads from draining your computer’s resources today, simply navigate to chrome://flags/#enable-heavy-ad-intervention in Chrome’s URL bar and activate the Heavy Ad Intervention flag manually.


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