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Facebook Shops Brings Online Stores to the Platform

Facebook has announced a brand new feature on Tuesday, May 19th, that will dramatically change the way people buy and sell items on the social media platform. Facebook Shops are customizable storefronts that enable businesses to showcase and sell their products across all the properties of Facebook for free.

Businesses can now set a cover image for their Shops, change the color sequence in order to suit their brand, and create collections of items to make them easier to find.

“People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads,” Facebook said in a news release on its website. “From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.”

Facebook Shops Will Change the Way We Buy and Sell

Facebook Shops also enable customers to directly communicate with businesses via WhatsApp, Messenger, or Instagram if they have any questions, need support, or want to track a delivery. The company also plans to make it possible for customers to place an order within a WhatsApp, Messenger, or Instagram Direct chat.

The newly added function to Facebook is supported by third-party services, such as Shopify, BigCommerce, and Cafe24. Even though the shops are free for any business to create, the owners will have the possibility to buy ads, and each time a customer uses Facebook’s checkout option, the business will be charged a fee. The company intended to launch the Shops as an advantage for business during the pandemic, but it will definitely be profitable for Facebook as well.

Live video will also play a part in Facebook Shops, the company revealed in the release. Facebook said that businesses would be able to tag items from their Facebook Shops before they go live and have those products show up at the bottom of the video so viewers can click on it and purchase it.

The company also said that loyalty programs would provide shoppers the possibility to earn rewards from Shops they frequent and will make it easy to manage your points and rewards as you shop. The feature is rolling out on Facebook today and will be available on Instagram this summer.


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