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Best SpyFu Alternatives & Competitors in 2020

SpyFu is fifteen years old, and it can be a very handy tool once you understand it. Originally named GoogSpy, SpyFu is a search analytics company that can show keywords that websites purchase on Google Ads. Furthermore, SpyFu can show keywords used for the search results.

But surely having some alternatives for SpyFu would be great, and we’re here to help in that exact direction. Feel free to test out our top picks:


Content marketing becomes way more interesting, along with using Ahrefs. This set of SEO tools is taking good care of keyword research, competitor research, link building, content research, and more. It allows you to find the strongest backlink options for your niche, discover popular content for each topic, and get relevant keyword ideas. There’s also a website audit function that allows you to detect SEO issues within your webpage and fix them fast.


This service offers the user plenty of powerful tools for rank tracking, keyword research, social media management, SEO audits, competitor research, and much more. Web CEO can easily be considered a next-generation Internet Marketing platform.

There are plenty of languages supported by Web CEO: Arabic, Danish, German, English, Finnish, French, Hebrew, Hungarian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, and Chinese.

UpCity (PRNewsfoto/UpCity)

To be more precise, UpCity is an online marketplace able to connect businesses with digital marketing service providers and qualified agencies. For agencies, UpCity has the Agency Growth Engine that helps drive top-line revenue growth in a scalable manner. The function helps agencies to promote their business through UpCity’s online marketplace. UpCity drives efficiency through proprietary Product via white-label reporting and project management.


As the official blog of iSpionage says:

Like SpyFu, iSpionage is a competitive analysis tool for PPC and SEO. Our tool provides insights into competitor keywords, ads, bidding strategies, budgets, and more. What sets iSpionage apart from other SpyFu alternatives are features that enable users to gauge the profitability of competitors’ campaigns — plus get a view of the entire user journey from ad click to conversion.

Conductor Searchlight

This is the world’s leading company when it comes to organic marketing. Conductor Searchlight generates customer intent insights that will lead to higher organic marketing ROI, compelling content, and increased traffic.

Marketers can understand their prospective customers’ intent by revealing the trends and topics they are searching for during purchases. This is what Conductor Searchlight allows, as it qualifies as another great alternative to SpyFu.


Searchmetrics is the leading global enterprise platform for search experience optimization. Search Experience Optimization combines social media, PR , SEO, content, and analysis to create the foundation for developing and executing an organic search strategy. As their official website says:

Searchmetrics’ comprehensive suite of software and services delivers the data and insights that enable marketers to reach all of their search engine optimization and content marketing goals.


This tool is easy to use, having a friendly and comprehensible interface. It offers a complete suite of applications, like website visitor tracking, lead management, social media management, email marketing, reporting and analytics, and more.

There are plenty of useful features for Act-On, and we are proud to present just a part of them:

  • Account- and contact-based marketing
  • Lead scoring and nurturing
  • Automated programs as well as trigger & drip campaigns
  • Listening, prospecting & publishing for social media
  • Design tools for emails, web forms, and landing pages
  • Inbound tools for advanced SEO and Google AdWord trackin

These are our top picks when it comes to alternatives and competitors for SpyFu. We’re very confident that you will find plenty of options that will be suiting your needs.


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